Sales Executive

Imperative Training Limited – Irlam

An exciting opportunity has arisen for experienced, dynamic and professional salespeople to develop a rewarding sales career, working for the UK’s leading independent provider of first aid training and the UK’s Number One online distributor of defibrillators.

The role of Sales Executive is a key role in our organisation and requires team players who have a strong understanding of the sales process, gained through previous experience in a telesales or sales environment. You will be responsible for developing new business opportunities with both new and existing customers.

You are fun, confident and persistent, having a positive outlook on life and a strong, natural ability to influence and persuade. We have recently been awarded as one of the top 25 Best Workplaces in the UK (small business category) and hold Investors in People Bronze status. We aim to be an Employer of Choice, focusing on creating a great, fun and exciting place to work!

Main duties:

• Research and understand the market, whilst keeping up-to-date with all relevant legislation and good practice
• Close sales, ensuring that the needs of the client have been met
• Achieve targets of both telephone calls made and sales volume
• Follow-up leads daily
• Supportive – building on existing client relationships and developing new ones
• Chase contracts for clients to accept course Terms & Conditions
• Provide weekly figures of sales and quotes for the week
• Excellence – successful up-selling and cross-selling of all products including Supplies and Online, raising customer awareness of the Imperative brand
• Taking orders, generating invoices and taking card payments
• Check customer feedback in booking diary and follow-up
• Monthly price comparisons/review of competitor websites
• Manage accounts, making regular contact and building relationships
• Follow-up on newsletters/offers sent out to existing clients
• Any other duties as required

To be successful the role holder will have:

• Experience in telesales, inbound & outbound calls
• Strong verbal and written communication skills
• Enthusiastic, self-motivated and positive attitude.
• Enjoy working with likeminded individuals
• Excellent time keeping
• Desire to succeed and develop with a high growth company
• Establish and maintain positive working relationships with others both internally and externally to achieve the goals of the organisation
• Understand ethical behaviour and business practices and ensure own behaviour and the behaviour of others are consistent with these standards and align with the values of the organisation
• Work cooperatively and effectively with others to set goals, resolve problems, and make decisions that enhance organisational effectiveness
• Have knowledge of clerical and administrative procedures and systems such as filing and record keeping
• Be computer literate and have a good understanding of web based technology and relevant software
• Have excellent customer service skills
• Have good organisation and time management skills and the ability to prioritise and work under pressure
• Have excellent interpersonal and communication skills


• Bonus of up to 10% of salary, based on Company and personal performance (after probation)
• 20 days holiday (increasing to 25) plus bank holidays
• BUPA and Childcare Tax Voucher scheme (after probation)
• Death in Service Insurance (after probation)
• Ongoing training and support
• Free onsite parking
• Office located one minute from Irlam train station
• Regular team-building events & nights out
• Volunteer opportunities to support our nominated charity, Hand on Heart, funding defibrillators for schools

Imperative training &

Imperative training is one of the UK's leading suppliers of instructor-led and online First Aid and Health & Safety training. We are an HSE-approved first aid training provider, employing some of the most experienced, interesting and dynamic training staff in the UK. Outside of the training room our customer service and administration team excel in providing support for our clients. We believe that the service we offer is not only exceptional within the First Aid training industry, we believe it is unique.

To grasp this opportunity please email your CV to